Cultura Aquí y Ahora
Mallorca Live · Cultura Aquí y Ahora
Making ticketing data useful for business decisions and audience relationships.
Client
Cultura Aquí y Ahora
Sector
Culture & live events
Services
Data, BI & segmentation
The challenge
The promoter wanted deeper analysis than its existing sales snapshots could provide.
The approach
Data from multiple platforms was normalised and combined for Tableau dashboards. An RFM model added an audience perspective.
The outcome
A business-specific visualisation system connected event performance with a clearer understanding of customer segments.
Tell us what you have in mind.
Tell us what you want to change, what is getting in the way or what you would like to explore. We will start by understanding your context.
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